Home remodeling in the United States is experiencing significant growth, with the market size estimated at $527.36 billion in 2023 and projected to reach $716.18 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2030.
In 2024, the average cost of a kitchen renovation starts at $21,000 for budget projects, $30,000 for mid-grade, and $60,000 for high-end renovations.
Bathroom remodels average $12,115, with typical costs ranging from $6,639 to $17,622. These figures highlight the robust expansion of the U.S. home remodeling industry and underscore the substantial investments homeowners are making to enhance their living spaces. Whether they want a kitchen facelift, a bathroom that feels like a spa, or a living room that screams "I have my life together," you need to be ready with ideas that make their decision easy.
While some projects may require teaming up with an interior designer, general contractors should still stay informed about the latest trends. Even if you prefer to focus on the construction side, knowing what’s popular will help you guide your clients more effectively. We are to help with the top 10 home renovation trends to promote to your clients in 2025.
Why General Contractors Need to Stay on Top of Home Renovation Trends In 2025
Let’s be real—homeowners don’t always know what they want. They think they do, but then they scroll Pinterest for five minutes, and suddenly they need a farmhouse sink, a home sauna, and a secret door that leads to nowhere. As a contractor, staying ahead of trends helps you:
- Look like an expert – Clients trust contractors who bring fresh ideas to the table instead of just saying, "Yeah, we can do that."
- Upsell without being pushy – When you know the latest trends, you can suggest upgrades they didn’t even know were possible.
- Avoid the dreaded ‘dated’ label – Nobody wants to spend thousands on a remodel only for their home to look like it’s stuck in 2015.
- Keep business booming – Clients talk. If you’re the contractor making their homes look amazing, their friends will call you next.
- Have more fun – Let’s be honest, working on cool, modern projects beats doing the same cookie-cutter designs over and over.
10 Home Renovation Trends to Promote to Your Clients in 2025
Sustainable Everything
Clients are increasingly prioritizing sustainability in their home remodeling projects. In 2023, 34% of home builders and 22% of remodelers in the U.S. classified more than half of their projects as green.
Additionally, nearly half of homeowners (47%) opted for timeless designs as a sustainable choice during renovations, with 54% motivated by environmental concerns. This trend reflects a growing commitment to eco-friendly practices and materials in the remodeling industry.
Examples:
- Installing bamboo flooring
- Using recycled materials for countertops
- Integrating a rainwater harvesting system for landscaping
- Adding smart irrigation systems to reduce water waste.
Bold, Moody Colors
Gone are the days of all-white kitchens and bland beige walls. Deep greens, navy blues, and rich charcoals are taking over. Let clients know that embracing a little color can add warmth and character without looking like a mid-2000s teenager’s bedroom.
Examples:
- A navy blue kitchen island
- Emerald green accent walls in living rooms
- Matte black cabinets for a dramatic touch.
Multifunctional Spaces
People want their homes to work smarter, not harder. Home offices that double as guest rooms, kitchens with built-in workstations, and hidden storage solutions are hot. The more a space can do, the better.
Examples:
- Murphy beds for home offices
- Retractable partitions for open floor plans
- Kitchen islands with integrated bookshelves and seating
- Fold-away desks in living rooms
Spa-Like Bathrooms
Spa bathrooms, like this one above. Clients are ditching boring bathrooms and going full luxury. Think rainfall showers, heated floors, deep soaking tubs, and ambient lighting. If you can make them feel like they're at a five-star resort every morning, they’ll be all in.
Examples:
- Installing a steam shower
- Incorporating aromatherapy diffusers
- Adding smart mirrors with touch controls
- Using large format tiles for a seamless, luxurious look
Outdoor Living Upgrades
Homeowners are increasingly investing in their outdoor spaces. In 2024, more than two-thirds (67%) of households planned to purchase new outdoor furnishings, with nearly half (44%) intending to acquire multiple pieces of décor.
Additionally, homeowners engaged in major remodeling projects are allocating 25% or more of their overall budgets to enhance outdoor living areas.
This trend reflects a growing emphasis on creating functional and enjoyable outdoor environments. Remind your clients that their backyard can be an extension of their living space (and their social life!).
Examples:
- Adding retractable pergolas
- Designing a complete outdoor kitchen with a built-in grill and fridge
- Using composite decking for durability
- Integrating sound systems for outdoor entertainment.
Hidden and Smart Storage
Clutter-free living is in. Custom-built shelving, under-stair storage, and smart closet organization systems are game-changers. Sell the idea that "a place for everything" means a tidier, stress-free home.
Examples:
- Pull-out pantry shelves
- Toe-kick drawers in kitchens
- Hidden storage behind mirrors in bathrooms
- Built-in bookshelves with secret compartments.
Textured Finishes
Forget flat, smooth surfaces. Textured walls, natural stone, fluted cabinetry, and hand-scraped wood floors are adding depth and character to homes. If it looks like it has a story, it’s on trend.
Examples:
- Venetian plaster walls
- 3D textured wallpaper
- Rough-hewn wood beams
- Stone accent walls in entryways.
Energy-Efficient Windows & Doors
Rising energy costs mean homeowners want better insulation. Promote high-performance windows, doors, and smart blinds that improve energy efficiency and make a home feel cozier.
Examples:
- Installing triple-pane windows
- Using insulated fiberglass doors
- Adding motorized blinds that adjust with sunlight
- Integrating skylights with automatic shading.
Smart Home Integration
Homeowners are increasingly embracing smart home technology to enhance convenience, efficiency, and security. As a contractor, offering smart home installation services not only meets this growing demand but also provides an excellent opportunity to upsell and add value to your services. Here are some recommended and trending smart home kits from leading brands:
Apple HomePod mini
A compact smart speaker that integrates seamlessly with Apple HomeKit, allowing users to control various smart home devices using Siri voice commands.
Google Nest Hub
A smart display that provides centralized control for compatible smart devices, along with visual feedback and integration with Google Assistant.
Amazon Echo Dot
A popular smart speaker that connects to Alexa, enabling voice control over a wide range of smart home devices.
Examples:
- Smart locks with keyless entry
- Voice-controlled lighting systems
- Automated climate control that adjusts based on usage patterns
- Security systems with remote monitoring.
Personalized Touches
Clients are moving away from cookie-cutter renovations and embracing custom details. Unique backsplashes, statement light fixtures, and custom-built furniture pieces make a home feel special. Encourage them to make their space their own—after all, it’s their home, not a showroom.
Examples:
- Custom tile mosaics in kitchens
- Personalized built-in bookshelves
- Handcrafted light fixtures
- One-of-a-kind bathroom vanities using reclaimed wood.
Other Home Renovation Trends To Watch For In 2025 (and Beyond)
Arched Shapes and Silhouettes
Curves are making a comeback in doorways, windows, and even furniture, creating a softer, more inviting aesthetic.
Range Alcoves and Paneled Appliances
Hidden appliances and built-in alcoves for stoves are elevating kitchen designs to feel more seamless and custom.
Detailed Ceilings
Forget boring ceilings—exposed beams, coffered designs, and intricate molding are adding elegance to any room.
Year-Round Porches
Homeowners are investing in enclosed or heated porches to create outdoor spaces that can be used all year long.
Open-Air Wet Rooms
Showers and bathtubs in large, open-concept spaces with seamless drainage are becoming a luxurious bathroom staple.
Mixed Material Kitchens
Combining metal, stone, and wood in one kitchen design creates a high-end, custom look that feels layered and sophisticated.
Statement Staircases
Unique handrails, floating treads, and bold materials are turning staircases into major design focal points.
Biophilic Design
Bringing the outdoors inside with living walls, natural wood elements, and large indoor plants promotes a calming environment.
High-Contrast Interiors
Black and white combos, deep wood against bright whites—high contrast is in for adding visual drama to spaces.
Micro Luxury Spaces
Homeowners are upgrading small spaces, like powder rooms and closets, with high-end materials and bold designs.
Staying On Top Of Home Improvement Trends In 2025 Can Help Your Home Remodeling Business
Home renovation trends in 2025 are all about comfort, personality, and smart investments. Staying ahead of home improvement trends isn’t just about keeping your business modern—it’s about building credibility, increasing profitability, and standing out in a crowded market.
Whether you specialize in full home remodels or niche projects, keeping up with what homeowners want will ensure your business stays in demand. Keep learning, keep innovating, and watch your remodeling business thrive!
By staying ahead of these trends and guiding your clients with confidence, you’ll position yourself as their go-to contractor. Happy remodeling!
