How To Start A Blog For Your Home Remodeling Business

How To Start A Blog For Your Home Remodeling Business

Starting a blog can be a game-changer for your home remodeling business.

Not only does it help you reach a wider audience, but it’s also a great way to showcase your expertise, build trust with potential clients, and improve your visibility online.

In other words, a blog can help grow your business!

In this guide, we’ll walk you through how to set up and manage a blog on Wix, one of the most popular and versatile blogging platforms available.

After completing this guide, you will have a fully finished blog, a content strategy, and lead generating plan ready to go.

The first step to starting a blog is to make a plan. You need to figure out what you’re going to blog about and who your target audience is, how you will get leads, what content to create, how to promote your blog, and how to stay consistent.

Before we start, the most important thing to remember is to not get overwhelmed. While there are a lot of moving parts to getting your blog up and running, just take each task step by step.

Step 1: Define Your Goals and Audience

The first step in creating a successful blog is understanding who your audience is and setting clear goals. Think about the homeowners or potential clients who might visit your blog. Are they looking for inspiration, step-by-step guides, or insights into the remodeling process?

This is the “boring” part for lack of a better word. But many people who start blogs skip this part. Don’t make that mistake.

As a general contractor or remodeler you might think anyone who has a home remodeling project is your audience and while you may be correct, you need to get more specific.

Think about what you’re REALLY good at. Kitchens, bathrooms, flooring, or maybe room additions.

Let’s say it’s remodeling bathrooms in the range of $35,000 to $45,000.

Now, your ideal audience are homeowners who want a remodeling bathroom and whose budget is between 35-45K. You could narrow it down even further. Average home value, location in your city, who have multiple kids, etc…

See how you can get very clear about your ideal customer?

Set Your Goals: Whether you want to increase leads, improve brand awareness, or educate clients, having clear goals will help guide your content. This ensures your blog posts are purposeful and align with your business objectives.

Step 2: Choose a Blogging Platform For Your Home Remodeling Blog (Wix)

Why Choose Wix?  is widely used for its flexibility, customization options, and ease of use. With thousands of themes and plugins available, you can create a blog that perfectly reflects your brand and provides a great user experience.

Wix offers hundreds of plugins that make your website easier to use, customize, automate, and more.

Step 3: Set Up Your Home Remodeling Blog (Think Simple and User-Friendly)

Once Wix is set up, focus on creating a clean, easy-to-navigate blog layout. Choose a theme that represents your brand’s look and feel while keeping usability in mind. Many themes, both free and paid, are available specifically for service-based businesses.

You can also purchase themes specific to general contractors or handymen business. Check out templates like  Construction Company or Home Improvement Company.

Pages to Include:

• Home Page: Briefly introduce your business and direct users to key pages.
• About Us: Share your story, expertise, and mission as a remodeling business.
• Contact Page: Make it easy for readers to reach out with a simple contact form.
• Customer Reviews and Before and Afters: showcase your work!
• Portfolio or Gallery: Showcase before-and-after photos of your remodeling projects to attract prospective clients.

Step 4: Plan and Organize Content

Once your blog is set up, planning and organizing your content is essential to keep your blog engaging and valuable to potential clients. Here’s how to get started:

Content Topics for a Remodeling Blog

For a home remodeling business, focus on topics that showcase your expertise and offer helpful insights for homeowners. Here are some effective content ideas:

• Design Ideas: Share the latest trends, popular design styles, or tips for specific rooms, such as “Top Kitchen Remodeling Trends for 2025” or “Modern vs. Rustic Bathroom Design: Which is Right for You?”
• Remodeling Tips: Offer practical advice on the remodeling process, like “How to Set a Budget for Your Remodel” or “5 Common Remodeling Mistakes and How to Avoid Them.”
• Project Showcases: Highlight completed projects with before-and-after photos and a breakdown of the process. Titles like “Before and After: Transforming a Small Kitchen into an Open-Concept Space” can be highly engaging.
• Client Testimonials and Stories: Include real stories from past clients to build trust and social proof. A title like “How We Helped the Smith Family Create Their Dream Kitchen” personalizes the project and attracts interest.

Examples of Search Engine Optimized (SEO) Titles

Your titles should be catchy, clear, and optimized for search engines. Here are some examples:

• “10 Must-Know Tips for a Successful Bathroom Remodel”
• “How Much Does a Kitchen Remodel Cost in 2025?”
• “3 Simple Ways to Increase Your Home’s Value with a Remodel”
• “5 Remodeling Ideas to Maximize Space in Small Homes”
• “Why Open-Concept Living Spaces Are So Popular Right Now”

These titles are SEO-friendly because they’re likely to match common search phrases. Including specifics like numbers or years (e.g., “Top Kitchen Remodeling Trends for 2025”) can further boost their visibility.

Creating a Content Calendar

To stay consistent and organized, create a content calendar that outlines your post topics and publishing dates. You can plan out a month or even a quarter in advance, depending on your content goals. A content calendar helps you maintain a steady flow of fresh, valuable information for readers and keeps you from scrambling for ideas at the last minute.

Consider adding key dates and themes, such as seasonal tips, major holidays, or industry events. For example, plan a post on “Holiday Prep: Remodeling Tips for Entertaining” in the months leading up to the holiday season.

Step 5: Write and Optimize Your Blog Posts For Your Remodeling Blog

With your content ideas in place, it’s time to start writing posts that engage your audience and boost your blog’s visibility. Here’s how to write effective posts and optimize them for search engines.

Writing Tips: Simplicity, Clarity, and Relevance

For a remodeling blog, it’s important to make your content easy to read and valuable for readers. Here are a few guidelines to follow:

• Keep It Simple: Use straightforward language that’s easy for anyone to understand. Avoid technical jargon unless you explain it, as readers might not be familiar with remodeling terms.
• Focus on Clarity: Break down complex processes step-by-step, use headings, and provide visual elements (like photos or diagrams) to make information clear and accessible.
• Stay Relevant: Address topics that resonate with your target audience, such as common remodeling questions, pain points, or new design trends.

Aim for a friendly, professional tone that invites readers to explore more of your blog and services.

SEO Best Practices for Blog Posts

To help your posts rank higher in search results, follow these SEO tips:

• Use Keywords Naturally: Identify primary keywords - words or phrases you believe prospective leads are searching for - such as “kitchen remodeling tips” or “bathroom renovation costs.” Integrate these keywords naturally in your headings, subheadings, and throughout the content without overloading.
• Headings and Subheadings: Break up your content with headings (H1, H2, H3) to improve readability and make it easy for search engines to understand the structure. Use relevant keywords in your headings when it makes sense.
• Write Compelling Meta Descriptions: A meta description is the short summary that appears below your link in search results. Make it engaging and include your main keyword (e.g., “Learn the best remodeling tips and design ideas to make your home beautiful and functional”). Aim for 150-160 characters.
• Optimize Images: Visuals are important for remodeling blogs, so include high-quality images that show off your projects. Optimize images by using descriptive file names and adding ALT text with relevant keywords (e.g., “modern kitchen remodel with granite countertops”).
• Internal and External Links: Link to other pages or posts on your blog (internal links) to keep readers engaged, and consider linking to high-quality external resources (like industry guidelines or articles) to provide additional value. This helps build authority and keeps users on your site longer.

Following these writing and SEO tips will make your posts more engaging and help them reach a larger audience, giving your blog a greater chance of driving traffic and attracting potential clients.

Step 6: Promote Your Blog

You’ve got your domain, set up a Wix site, written your first blog post about “the top questions to ask a potential general contractor before hiring them for a remodeling project.”

You’re excited for homeowners to learn why they should choose you and your company.

Once your blog posts are live, it’s time to share them with your followers, audience, friends, family, anyone! Effective promotion helps you reach potential clients, build your reputation, and increase traffic to your blog. Here’s how to get started.

Share on Social Media

Social media platforms are powerful tools for reaching homeowners and potential clients. Here’s how to leverage social media effectively:

• Facebook: Share posts on your business page, local community groups, and any home improvement or remodeling groups where homeowners seek advice and services. Include a catchy description and a high-quality image from the post to draw attention.
• Instagram: Use visuals to your advantage! Post eye-catching images and short captions, along with relevant hashtags (like #kitchenremodel or #bathroomrenovation). Instagram Stories and Reels can also highlight blog snippets, before-and-after shots, or quick tips to engage your audience.
• Pinterest: Create pins for each blog post with descriptive titles and rich visuals. Many homeowners turn to Pinterest for inspiration, so this platform can drive long-term traffic to your blog. In the remodeling industry, Pinterest is a HUGE traffic generator.
• LinkedIn: If you’re active on LinkedIn, share posts that showcase your expertise and position you as a knowledgeable industry professional. This is especially effective if you want to connect with other contractors or local businesses.

Join Industry Groups and Communities

Industry-specific forums and local online communities can be excellent platforms to share your content. For example:

• Home Improvement Groups: Share useful articles and tips on platforms like Reddit, Houzz, or even Quora, where people ask remodeling questions. Make sure to add value with each post, rather than self-promoting, to build trust.
• Nextdoor: Local platforms like Nextdoor allow you to connect with homeowners in your area, share tips, and subtly promote your services and blog content.

Collaborate with Local Contractors and Businesses

Cross-promotion with other home improvement or local businesses is a win-win strategy. Here are some ways to team up:

• Guest Blogging: Offer to write a guest post for another business’s blog, and invite them to do the same for yours. This not only expands your reach but also enhances your SEO by creating valuable backlinks.
• Share Each Other’s Content: Connect with businesses like interior designers, landscapers, or real estate agents and share each other’s posts on social media. This can introduce you to each other’s audiences and strengthen community connections.
• Feature Each Other in Posts: Include mentions or brief interviews with other local professionals in your blog posts. For example, if you’re writing about remodeling tips, include advice from a trusted interior designer or architect. They’re likely to share the post, helping expand its reach.

Promoting your blog consistently across different channels will increase its visibility, attract more readers, and establish your reputation as a trusted resource in the home remodeling space.

Step 7: Track and Improve Blog Performance

Tracking your blog’s performance is essential for understanding what content resonates with your audience and helps you make data-driven decisions about future posts. By regularly reviewing your blog’s metrics, you can refine your content strategy and focus on topics that attract more readers and potential clients.

Using Wix Analytics to Monitor Blog Performance

Wix Analytics is a powerful tool for tracking and understanding your blog’s traffic and engagement. Here’s how to use it effectively:

• Track Page Views: Look at which blog posts are receiving the most page views. This can help you identify popular topics that are resonating with your audience. If certain posts consistently attract readers, consider creating related content to build on that interest.
• Identify Sources of Traffic: Wix Analytics breaks down where your visitors are coming from. You can see if they’re finding you through search engines, social media, direct links, or referrals from other sites. This insight allows you to focus more on the channels driving the most traffic. For example, if you’re getting a lot of traffic from Pinterest, you may want to focus more on promoting visually appealing content.
• Engagement Metrics: Check metrics like bounce rate (the percentage of visitors who leave your site after viewing one page), average time on page, and pages per session. These metrics reveal how engaged your readers are. If readers are quickly leaving certain posts, it might be a sign to improve the content or make it more engaging.

Using Insights to Refine Your Content Strategy

Once you’ve gathered data on your blog’s performance, use these insights to shape your future content:

• Expand on Successful Topics: If a specific topic is performing well, consider writing related posts. For example, if a post about “budget kitchen remodel ideas” is popular, you might create follow-up content like “Budget-Friendly Bathroom Remodel Ideas” or “Cost-Effective Materials for Home Remodels.”
• Optimize Underperforming Posts: For posts that aren’t performing as expected, make improvements. Update the content, add visuals, refine SEO, or promote them more actively. Sometimes, a few tweaks can significantly boost a post’s performance.
• Focus on High-Lead Topics: If certain posts are driving inquiries or client leads, prioritize these themes in your content strategy. By focusing on topics that generate interest and client inquiries, you increase the likelihood of converting readers into clients.

Final Thoughts About Starting A Home Remodeling Blog

Starting a blog for your home remodeling business can be a powerful way to grow your brand, connect with potential clients, and showcase your expertise.

By following these steps—defining your goals, setting up your blog on Wix, planning and organizing valuable content, optimizing posts for search engines, promoting your blog, and tracking its performance—you can build an engaging, effective blog that stands out in the remodeling industry.

A well-crafted blog attracts visitors, builds trust, and positions you as a knowledgeable resource for homeowners considering a remodel.

I understand, you might be thinking: where am I going to find the time to start a blog, much less consistently create content for it!

With tools like Handoff, you can automate parts of your business, saving time and keeping your business running smoothly as you expand your online presence.

Don’t wait—take that first step to get your blog up and running. With a clear plan and consistent effort, you’ll be well on your way to creating a successful blog that helps you reach more clients and grow your remodeling business with confidence.

And lastly, don’t get discouraged if your posts don’t get any traffic. Stay consistent and maybe by post #10, 20, or 30 you pick up a client that could be worth $10,000-$50,000.

If you're looking for more tips for generating leads and growing your leads - check out 5 Easy Ways Handymen Can Get More Leads and Grow Their Business.

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