Why Use Facebook Ads to Drive Leads for Remodeling Businesses?
Facebook ads are a great way to drive more leads for your home remodeling business. According to recently published data from Facebook, there's approximately 250.2 million users in the United States. Meaning, your next high quality lead is probably an avid Facebook user.
Getting started is really simple. All you need is a Facebook page for your home remodeling business. You can then set up a Meta Business Suite account, which allows you to create Facebook and Instagram ads.
In less than 30 minutes, you'll be using Facebook ads to show off your work, add knowledge value, connect with local homeowners, and attract high-quality leads who are ready to start their next project.
Below, we’ll provide you with five of the best types of Facebook ads for a home remodeling business, along with the idea behind them, and actual examples.
5 Facebook Ad Ideas for Remodeling Businesses
Facebook Ad Idea #1: Show a Big Before and After Transformation
Nearly every remodeling business that sees success with Facebook ads uses before-and-after transformation photos. It's one of the most effective ways to capture potential clients' attention.
Objective: Attract attention by visually showing the transformation power of your remodeling services.
What to Include: Use high-quality images or videos that showcase a before-and-after of a past project. Use the most dramatic photos.
Ad Copy Tips: Use language like “Transform your space just like this!” or “Imagine what’s possible!”
Call To Action: Encourage viewers to sign up for a free consultation or an estimate.
Example of a Before and After Remodeling Transformation Ad
Ad Headline: See the Stunning Transformation: From Outdated to A Modern Masterpiece
Ad Copy: "Imagine turning your master bathroom into a luxurious retreat. 🛁✨ With our remodeling services, you can transform your outdated space into something truly spectacular—just like this recent project! From modern fixtures to stylish finishes, we’ll bring your vision to life with precision and care.
Ready to see what’s possible for your bathroom? Book a free consultation today, and let’s start planning your dream remodel!"
Call to Action (CTA): Get Your Free Consultation Now: {link to landing page or website}
Facebook Ad Idea #2: Offer a Free Guide or Checklist for Remodeling Projects
People love freebies or “lead-magnets.” The goal of a lead magnet is to offer something of value to a potential customer in exchange for an email address and/or phone number.
You may or may not get the project, but you can stay in touch with the potential customer through text or email newsletters. Sometimes the homeowner isn’t quite ready to start their project or they are just trying to get an idea of what it’s going to cost.
By staying in touch with them and offering them something of value, you’ll be at the top of their mind when they are ready to start their remodel project.
Objective: Establish your expertise and capture lead information.
What to Include: Create a downloadable guide (e.g., “10 Things to Know Before Starting a Kitchen Remodel”).
Ad Copy Tips: Emphasize the value of your free resource and how it helps homeowners plan their remodeling projects.
CTA: Use a lead form to collect emails and/or phone numbers and follow up with potential clients.
Example of a Free Guide or Checklist Ad
Ad Headline: "Planning a Bathroom Remodel? Start Here!"
Ad Copy: "Dreaming of a new bathroom but unsure where to start? 🛠️ Our Free Bathroom Remodel Checklist has you covered! From budgeting tips to choosing the right materials, this step-by-step guide will help you avoid common pitfalls and plan a remodel you’ll love.
Download your checklist now to get expert insights and make your remodel journey smooth and stress-free!"
Call to Action (CTA): Get My Free Checklist {website link}
Facebook Ad Idea #3: Use Customer Testimonials and Success Stories
Social proof is a tried and true way to build trust and attract interest. Homeowners generally know how to sort out the inexperienced from the experts.
Reviews from previous clients hold a lot more weight, so use testimonials in all of your ads if and when possible.
Objective: Build trust by showing real client experiences.
What to Include: Share a short video or carousel of images with client testimonials describing their experience.
Ad Copy Tips: Highlight words from the testimonial, such as “Highly recommend!” or “Professional and timely.”
CTA: Invite viewers to contact you for a similar, amazing experience.
Example of a Customer Testimonial Ad
Ad Headline: "See What Our Happy Clients Are Saying!"
Ad Copy: "Thinking about a bathroom remodel? We are experts, but don’t take our word for it, hear directly from our clients who turned their dream spaces into reality with us! 🏆 Words like 'professional,' 'timely,' and 'highly recommend' are just a few ways they describe their experience. Our team is dedicated to delivering quality results with a personal touch, every time.
Swipe through to see our recent transformations and read why our clients love working with us. Ready to start your own remodel journey? Contact us today and let’s create something amazing!"
Call to Action (CTA): Contact Us for Your Free Consultation
Facebook Ad Idea #4: Do A Limited-Time Offer On A Specific Remodeling Service
Discounts with deadlines or limited spots help people take action, especially when you provide a reason. Don’t overdo the limited time offers as it will come across as disingenuous, or devalue your services. The New Year is a great time to run these types of ads.
Objective: Create urgency to drive immediate leads.
What to Include: Run a special offer, like a discount on consultations or a reduced rate for specific services.
Ad Copy Tips: Clearly state the deadline and benefits (e.g., “Only 10 slots available!” or “Get 20% off our beautiful bathroom remodels!”).
CTA: Prompt viewers to book a consultation before the offer ends.
Example of a Limited Time Offer Ad
Ad Headline: "New Year, New Bathroom! 🎉 20% Off for 2025 Remodels"
Ad Copy: "Kick off 2025 with a fresh start—and a fresh bathroom! 🌟 For a limited time, we're offering an exclusive 20% discount on bathroom remodels for the first 5 customers who book a project with us in the new year. Just image transforming your space into the bathroom of your dreams while saving big!
If you’ve been thinking about spicing up your bathroom, don’t wait—spots are limited, and this special won’t last long. Start your new year with a new space. Book your free consultation today and claim your discount before it’s gone!"
Call to Action (CTA): Book Now & Save 20%!
Facebook Ad Idea #5: Offer a Free Consultation
Free consults or free estimates will always be a hit in the home remodeling business. And if you’re using tools like Handoff you can knock out professional estimates in minutes, minimizing wasted time.
Objective: Capture leads directly on Facebook without needing a landing page.
Details to Include: Set up a Facebook Lead Ad with a simple form that potential clients can fill out to request a free consultation.
Ad Copy Tips: Highlight the ease and benefit of signing up (e.g., “No obligation, free consultation!”).
CTA: Use a straightforward CTA like “Get Your Free Consultation.”
Example of a Free Consultation Ad
Ad Headline: "Ready to Transform Your Bathroom? Get a Free Consultation Today!"
Ad Copy: "Thinking about a bathroom remodel? Start with a no-obligation, free consultation with our expert team! Whether you’re envisioning a modern upgrade or a complete transformation, we’re here to help you bring your ideas to life.
Simply fill out the quick form to get started—no strings attached. Let’s make your dream bathroom a reality in 2025!"
Call to Action (CTA): Get Your Free Consultation here: {website}
Which Home Remodeling Facebook Ad Are You Going To Try First?
These 5 Facebook ad strategies are proven ways to generate more leads for your remodeling business.
Try a few of these ideas and see which ones work with your target audience—you know them best. And since you understand your target customer better than anyone else, tailor these 5 Facebook ad ideas using your own voice.
Keep an eye on how your ads perform and make tweaks as you go. The more you optimize, the better your results will be. Double down on what ends up working.
